Collegiate sports have become increasingly popular in recent years with college football seeing, arguably, the greatest rise in popularity. This has led to an increased number of Football Bowl Subdivision (FBS) bowl games, which now culminate in a college football playoff. Universities are constantly developing new and innovative ways to increase revenue. One potential solution receiving increased consideration is the option of selling beer throughout stadiums. Previous research has separately focused on aspects of beer consumption and factors that influence collegiate sport attendance, but not in the same study. Thus far, studies focusing specifically on the topic of how beer sales affect attendance have been lacking. The purpose of this study is to examine whether or not the sale of beer inside FBS collegiate stadiums affects attendance. Our results indicate there is a negative correlation between beer availability and attendance. No significant difference was found as to whether or not stadium location, on or off-campus, affects attendance figures.
Salary Disparities Between Male and Female Head Coaches: An Investigation of the NCAA Power Five Conferences04/30/2018
Coaching salaries within intercollegiate athletics have increased tremendously over the past decade. This has led to continued and increased criticisms of current gender constructs within the NCAA and specifically the way in which coaches are compensated. The primary purpose of this study was to determine whether gender was a significant predictor of compensation for basketball coaches of men's and women's programs at the Division I level, while also assessing a variety of revenue and productivity variables. Results indicated that gender was not a statistically significant predictor of compensation. Rather, a host of revenue-specific variables were found to be the primary drivers of compensation for both male and female coaches.