Abstract: Cotton in the Athleisure Market Grace Flanagan & Charlotte Reilly For our project we conducted a lot of research to figure out how the athleisure market affects the cotton industry. We studied how the growing athleisure market is affecting the cotton industry and all the jobs it provides to people. The cotton industry is slowly declining and there are many people trying to change this and the way the industry works. After managing our research, we conducted a survey to figure out how many people support the growth of the athleisure industry, and what their buying patterns may have consisted of. After doing all of this, we realized how much of a negative impact this market is having on the cotton industry and our eyes were opened to all of the efforts people are making to try and combat this. The main goal of our research was to fix the negative impact the athleisure market has on the cotton industry by keeping track of the profitability of athleisure brands. By doing so, we looked at customer comments online through a variety of social media platforms. After completing our extensive research and administering our online survey, we concluded that the production of cotton and the cotton industry has a more positive influence on the retail industry as a whole than we ever considered, and we must do as much as we can to repair the damage that has been done to cotton’s image in the eyes of consumers.