Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity

School of Foundations, Leadership and Administration
  1. Open Access Kent State
  2. Kent State University COVID-19 research and funded grants
  3. Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity
Author(s)
Abstract

The aim of this study was (a) to investigate the relationship between destination personality (DP), destination image (DI), self-congruity (SC), and behavioral intention (BI) in the context of golf tourism and (b) to examine the mediating roles of DI and SC in the relationship between DP and BI. We collected valid data about 519 golf tourists who visited Hainan, China in 2021. The results show that DP positively affected DI, DP positively affected BI, DP positively affected SC, SC positively affected BI, and DI positively affected BI. In addition, DI positively mediated the relationship between DP and BI, and SC positively mediated the relationship between DP and BI. The findings enrich the tourism literature, contribute to the exploration of golf tourism theory, and provide recommendations for golf tourism researchers and marketers. View Full-Text
Format
Article
Identifier(s)
10.3390/su14116528
Publication Date
2022-05-26
Publication Title
Sustainability
Volume
14
Issue
11
Extent
17
Keywords
License
Creative Commons Attribution 4.0
Community
School of Foundations, Leadership and Administration
Permalink https://oaks.kent.edu/covid19ksu/destination-personality-and-behavioral-intention-hainans-golf-tourism-during-covid-19
Yim, B., Zhang, S., Kim, K., Hyun, B., & Chai, W. (2022). Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity. Sustainability. https://doi.org/10.3390/su14116528
Yim, Brian, S. Zhang, K. Kim, B. Hyun, and W. Chai. 2022. “Destination Personality and Behavioral Intention in Hainan’s Golf Tourism During COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity”. Sustainability. https://doi.org/10.3390/su14116528.
Yim, B., S. Zhang, K. Kim, B. Hyun, and W. Chai. Destination Personality and Behavioral Intention in Hainan’s Golf Tourism During COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity. Sustainability, 26 May 2022, doi:10.3390/su14116528.