| Author(s) | |
|---|---|
| Abstract |
Provides information on a study that examined the impact of positive and negative attitudes, as well as team quality, on television viewing intensions of professional sports fans. Methodology of the study; Results and discussion on the study. |
| Format | |
| Publication Date |
2000-01-01
|
| Publication Title |
Sport Marketing Quarterly
|
| Volume |
9
|
| Issue |
3
|
| First Page |
131
|
| Last Page |
139
|
| Keywords | |
| Subject | |
| Community | |
| Recommended Citation |
Mahony, Daniel F.; Moorman, Anita M. (2000). The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games.. Sport Marketing Quarterly 9(3) 131-139. Retrieved from https://oaks.kent.edu/flapubs/79
|