1. Open Access Kent State
  2. The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games.
Author(s)
Abstract

Provides information on a study that examined the impact of positive and negative attitudes, as well as team quality, on television viewing intensions of professional sports fans. Methodology of the study; Results and discussion on the study.
Format
Article
Publication Date
2000-01-01
Publication Title
Sport Marketing Quarterly
Volume
9
Issue
3
First Page
131
Last Page
139
Keywords
Subject
Community
School of Foundations, Leadership and Administration
Permalink https://oaks.kent.edu/flapubs/79
Mahony, D., & Moorman, A. (2000). The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games. Sport Marketing Quarterly. https://oaks.kent.edu/node/1872
Mahony, Daniel, and Anita Moorman. 2000. “The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games”. Sport Marketing Quarterly. https://oaks.kent.edu/node/1872.
Mahony, D., and A. Moorman. The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games. Sport Marketing Quarterly, 1 Jan. 2000, https://oaks.kent.edu/node/1872.