Provides information on a study that examined the impact of positive and negative attitudes, as well as team quality, on television viewing intensions of professional sports fans. Methodology of the study; Results and discussion on the study.
Sport Marketing Quarterly
Mahony, Daniel F.; Moorman, Anita M. (2000). The Relationship Between the Attitudes of Professional Sport Fans and Their Intentions to Watch Televised Games.. Sport Marketing Quarterly 9(3) 131-139. Retrieved from https://oaks.kent.edu/flapubs/79