Joseph, M., Spake, D., & Godwin, D. (2008). Aging Consumers and Drug Marketing: Senior Citizens’ Views on DTC Advertising, the Medicare Prescription Drug Programme and Pharmaceutical Retailing. Journal of Medical Marketing. https://doi.org/10.1057/jmm.2008.4
Joseph, Mathew, Deborah Spake, and Dana Godwin. 2008. “Aging Consumers and Drug Marketing: Senior Citizens’ Views on DTC Advertising, the Medicare Prescription Drug Programme and Pharmaceutical Retailing”. Journal of Medical Marketing. https://doi.org/10.1057/jmm.2008.4.
Joseph, M., D. Spake, and D. Godwin. Aging Consumers and Drug Marketing: Senior Citizens’ Views on DTC Advertising, the Medicare Prescription Drug Programme and Pharmaceutical Retailing. Journal of Medical Marketing, 1 June 2008, doi:10.1057/jmm.2008.4.