Spake, D., & Joseph, M. (2007). Consumer Opinion and Effectiveness of Direct‐to‐Consumer Advertising. Journal of Consumer Marketing. https://doi.org/10.1108/07363760710773102
Spake, Deborah, and Mathew Joseph. 2007. “Consumer Opinion and Effectiveness of Direct‐to‐Consumer Advertising”. Journal of Consumer Marketing. https://doi.org/10.1108/07363760710773102.
Spake, D., and M. Joseph. Consumer Opinion and Effectiveness of Direct‐to‐Consumer Advertising. Journal of Consumer Marketing, 1 Jan. 2007, doi:10.1108/07363760710773102.