Joseph, M., Mullen, E., & Spake, D. (2012). University branding: Understanding students’ choice of an educational institution. Journal of Brand Management. https://doi.org/10.1057/bm.2012.13
Joseph, Mathew, Eileen Mullen, and Deborah Spake. 2012. “University Branding: Understanding students’ Choice of an Educational Institution”. Journal of Brand Management. https://doi.org/10.1057/bm.2012.13.
Joseph, M., E. Mullen, and D. Spake. University Branding: Understanding students’ Choice of an Educational Institution. Journal of Brand Management, 1 Jan. 2012, doi:10.1057/bm.2012.13.