The concept of genetic engineering has seemingly developed an unpopular stigma, especially when it comes to food, but in regards to cotton, genetically modifying this plant and its agriculture process has become a necessity for survival. There are too few cotton consumers that are educated and/or interested about the concept of genetic engineering, and those that are aware of this topic generally have a negative view. Although genetic engineering is unfavorable to the public eye, cotton is now being developed and reconstructed in ways that produce higher-quality fibers while avoiding harmful chemicals. The need to not only market, but properly inform, of these benefits that genetically modified cotton contrives is our main objective, which we will execute through social media platforms. With an emotional approach combined with subtle scare-tactics, these advertisements displayed on social media will portray the realistic ugliness of the cotton market without the advancements of genetic engineering to gain the viewer’s attention. After showing a horrifying world riddled with pollution, chemically-induced disease, and unsustainable practices, the concept will shift to cotton, genetic modification, and the immensely pertinent, positive effects they have on our world. After successfully marketing the benefits of genetically engineered cotton, consumers will have a better understanding of the positive contributions that this process has to offer to the industry, as well as a stronger stride towards an overall sustainable market. These factors will help continue pushing production towards greater and bigger advancements in the industry.