Most of the tall tales that are celebrated today are the result of multiple generations of censorship to appease our modern day sensibilities. Authentic tall tales that were told by the frontiersmen of nineteenth century America contained themes of racism and violence. Through the study of tales that contain violence against Native Americans, I explore to what extent this hatred influenced the development of the Euro-American cultural identity.

Through the study of publications in the Lowell Offering printed from 1840-1845, one would find that many of the writings show an acknowledgement by female operatives of the negative connotations placed by society onto the stereotype of factory girl. Through analysis of the stories, poems and songs published in the Lowell Offering magazine, a direct attempt by the female authors and subsequently the operatives of the textile mills in Lowell, Massachusetts is shown to counter act or disprove the negative stereotype of women employed in industrialization as immoral, uneducated, and unable to perform domestic responsibilities. Historians have used the magazine for its examples of women’s access to intellectual advancement, analysis of working and living conditions, fashion styles, comparison of content against other magazines of the time period, and for its sense of collectivism amongst the women. However, very little has been said about the motivations of the female authors behind the magazine and how they attempted to alter the way society perceived the women employed in industrialization while maintaining personal independence. The women of Lowell, Massachusetts used the Lowell Offering as a platform to voice their opinions while actively negating the negative stereotype held by society towards female factory workers.

Mary I's impact on queenship is often forgotten in the span of English monarchs to the relative ineffectivesness of her reign. However, her role as the country's first sovereign queen was extremely influential in how much power women of the time period were able to hold. Much of her contributions to queenship have since been attributed to her half-sister, Elizabeth I, while Mary is left underrepresented. Mary participated in spheres of work that had formerly been prohibited from females, held precedence over her husband Philip II, and defied the opinions of man to pursue her own goals, all firsts for female rulers of her time.

The fashion industry relies heavily on several natural resources. Consumers and manufacturers are slowly gaining awareness of their impact on today’s resources, but the public still faces a lot of unfamiliarity with the intensity of the issue. Water is a major resource of concern when it comes to the manufacture of cotton and its widespread use in the fashion industry. With the continuous growth of the population, water scarcity is evident. The objective of this case is to study and evaluate consumers’ concern with water usage within the industry. With intent to evaluate the state of the industry’s efforts to cut back the use of natural resources. The use of water pertaining to cotton in addition to how much waste the fashion industry produces is a growing topic of concern.

In an ever changing market, heavily influenced by social media, the altheisure segment continues to grow exponentially. Activewear is no longer just for working out, it has become a versatile category of clothing that can be worn for various activities both day and night. Due to its wide acceptance, athleisure is not only a personal style choice, but a lifestyle trend inspired by social media. In today’s society, brands rely on their social media platforms, specifically Instagram, for a large amount of their exposure. This increased exposure allows for potential growth within the sustainability sector of the athleisure market. Sustainable activewear companies such as Patagonia, Outdoor Voices, and Groceries Apparel use their Instagram accounts to promote products and increase consumer engagement. This study intends to use qualitative research methods to gather data that shows the correlation between a brand’s Instagram content and millennial women’s perceptions of athleisure. This study will explore influential advertising techniques used on Instagram by these sustainable activewear brands. The research method will include observing and tracking comments and hashtags from the consumers, as well as reposts, influencers, and events promoted by the companies. This study is expecting to show results of a positive relationship between the brands’ social media platform, Instagram, and the consumer following. In the qualitative data research stated above, observations will show from the content analysis that brand involvement with consumers through Instagram influences both purchase decisions and lifestyle choices of millennial women. Overall, this study expects to further investigate the impact that increased exposure of sustainable altheisure companies will have on female consumers. The impact of the increased exposure will be based on the various advertising techniques used by each brand on Instagram. A positive correlation will be observed and determined by the end of this study.