MERCH

We studied the environmental impact that apparel has throughout the life cycle as well as what step, specifically during the apparel life cycle, is the biggest contributor to the damages it creates on the environment. We used a combination of exploring literature, coding consumer comments amongst categories and creating a survey to earn more in- depth understanding of the opinions of consumers regarding the sustainability in the apparel life cycle. Through our research, we learned that consumers have a very slim understanding of what exactly is hurting the environment when it comes to the apparel life cycle. Consumers like to point their fingers and blame others for the waste while they don't realize the effects that they are making themselves.