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Consumer Preference in the Fashion Industry: Inter-Fiber Competition

Division of Research and Sponsored Programs
  1. Open Access Kent State
  2. Conferences & Events
  3. Undergraduate Research Symposium
  4. 2019 - Kent State University Undergraduate Symposium on Research, Scholarship and Creative Activity
  5. Consumer Preference in the Fashion Industry: Inter-Fiber Competition
Author(s)
  • Cydney Critchlow
  • Sarah Critchlow
Abstract

MERCH

For this project, we studied consumer prefernces between cotton and synthetic fibers. We studied this topic by using consumer comments from social media platforms, blogs, etc. We also used exploratory research to better understand what consumers want. We found that consumers prefer cotton over synthetic fibers but majority of consumers don’t have a preference.

Format
Conference Proceeding
Publication Date
2019-04-09
Contributor(s)
Faculty Mentor
Dr. Mourad
Subject
  • Fashion Business
Community
Division of Research and Sponsored Programs
Modified Abstract

MERCH

For this project, we studied consumer prefernces between cotton and synthetic fibers. We studied this topic by using consumer comments from social media platforms, blogs, etc. We also used exploratory research to better understand what consumers want. We found that consumers prefer cotton over synthetic fibers but majority of consumers don’t have a preference.

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