Author(s) | |
---|---|
Abstract |
MERCH For this project, we studied consumer prefernces between cotton and synthetic fibers. We studied this topic by using consumer comments from social media platforms, blogs, etc. We also used exploratory research to better understand what consumers want. We found that consumers prefer cotton over synthetic fibers but majority of consumers don’t have a preference. |
Format | |
Publication Date |
2019-04-09
|
Contributor(s) |
Faculty Mentor
Dr. Mourad |
Subject | |
Community | |
Modified Abstract |
MERCH For this project, we studied consumer prefernces between cotton and synthetic fibers. We studied this topic by using consumer comments from social media platforms, blogs, etc. We also used exploratory research to better understand what consumers want. We found that consumers prefer cotton over synthetic fibers but majority of consumers don’t have a preference. |