Consumer Preference in the Fashion Industry: Inter-Fiber Competition

Division of Research and Sponsored Programs
Author(s)
Abstract

MERCH

For this project, we studied consumer prefernces between cotton and synthetic fibers. We studied this topic by using consumer comments from social media platforms, blogs, etc. We also used exploratory research to better understand what consumers want. We found that consumers prefer cotton over synthetic fibers but majority of consumers don’t have a preference.
Format
Conference Proceeding
Publication Date
2019-04-09
Contributor(s)
Faculty Mentor
Dr. Mourad
Subject
Community
Division of Research and Sponsored Programs
Modified Abstract

MERCH

For this project, we studied consumer prefernces between cotton and synthetic fibers. We studied this topic by using consumer comments from social media platforms, blogs, etc. We also used exploratory research to better understand what consumers want. We found that consumers prefer cotton over synthetic fibers but majority of consumers don’t have a preference.
Permalink https://oaks.kent.edu/ugresearch/2019/consumer-preference-fashion-industry-inter-fiber-competition
Critchlow, C., & Critchlow, S. (2019). Consumer Preference in the Fashion Industry: Inter-Fiber Competition. https://oaks.kent.edu/node/7903
Critchlow, Cydney, and Sarah Critchlow. 2019. “Consumer Preference in the Fashion Industry: Inter-Fiber Competition”. https://oaks.kent.edu/node/7903.
Critchlow, C., and S. Critchlow. Consumer Preference in the Fashion Industry: Inter-Fiber Competition. 9 Apr. 2019, https://oaks.kent.edu/node/7903.