Skip to main content
Kent State University Home

Open Access Kent State (OAKS)

  • About
    • About
    • Frequently Asked Questions
    • Rights and Reuse
  • Browse
    • Authors
    • Collections
    • Communities
    • Subjects
  • Login

Consumer Preferences on Cotton

Division of Research and Sponsored Programs
  1. Open Access Kent State
  2. Conferences & Events
  3. Undergraduate Research Symposium
  4. 2019 - Kent State University Undergraduate Symposium on Research, Scholarship and Creative Activity
  5. Consumer Preferences on Cotton
File
Author(s)
  • Zoe Luiz
  • Dana Koretz
Abstract

MERCH: This research looks into why cotton has lost its favorable spot as the number one fabric. To do this, we studied background literature on the subject, analyzed content collected from web comments, and conducted our own research. We found that consumers still view cotton favorably, but they simply no longer care about the fabric make-up of their garments. Although consumers associate cotton with positive attributes, they are not paying attention to the fibers that go into the clothes they wear at the time of making the buying decision. Consumers also found synthetic fibers to be very innovative, especially in categories like athletic wear. Through our survey, we discovered that consumers did not see the potential for cotton to be an innovative fiber. Overall, our research found that the main reasons for cotton’s market share loss is due to consumer's indifference towards what fibers go into their garments, as well as the rise of innovative synthetics.

Format
Conference Proceeding
Publication Date
2019-04-09
Contributor(s)
Faculty Mentor
Dr. Mourad
Subject
  • Fashion Business
Community
Division of Research and Sponsored Programs
Modified Abstract

This research looks into why cotton has lost its favorable spot as the number one fabric. To do this, we studied background literature on the subject, analyzed content collected from web comments, and conducted our own research. We found that consumers still view cotton favorably, but they simply no longer care about the fabric make-up of their garments. Although consumers associate cotton with positive attributes, they are not paying attention to the fibers that go into the clothes they wear at the time of making the buying decision. Consumers also found synthetic fibers to be very innovative, especially in categories like athletic wear. Through our survey, we discovered that consumers did not see the potential for cotton to be an innovative fiber. Overall, our research found that the main reasons for cotton’s market share loss is due to consumer's indifference towards what fibers go into their garments, as well as the rise of innovative synthetics.

Download full text 581.28KB
  • Facebook
  • Linkedin
  • Twitter
  • Pinterest
  • Email
Open Access Kent State
University Libraries

Street Address

1125 Risman Dr.
Kent, OH 44242

Mailing Address

P.O. Box 5190
Kent, OH 44242-0001

Contact Us

  • oaks [at] kent [dot] edu

Quick Links

  • About
  • Frequently Asked Questions
  • Rights and Reuse

Information

  • Accessibility
  • Annual Security Reports
  • Emergency Information
  • For Our Alumni
  • For the Media
  • Health Services
  • Jobs & Employment
  • May 4th, 50th Commemoration
  • Privacy Statement
  • Website Feedback
Kent State University Home
© 2021 Kent State University All rights reserved.