Skip to main content
Kent State University Home

Open Access Kent State (OAKS)

  • About
    • About
    • Frequently Asked Questions
    • Rights and Reuse
  • Browse
    • Authors
    • Collections
    • Communities
    • Subjects
  • Login

Cotton and the Athleisure Market

Division of Research and Sponsored Programs
  1. Open Access Kent State
  2. Conferences & Events
  3. Undergraduate Research Symposium
  4. 2019 - Kent State University Undergraduate Symposium on Research, Scholarship and Creative Activity
  5. Cotton and the Athleisure Market
File
Author(s)
  • Madeline Waters
  • Brittany Palowitz
Abstract

MERCH-

The focus of our research is to examine the athletic wear and athleisure market and evaluate the effectiveness of recent technological advancements within the cotton industry to rise as a top competitor in this market. Through our exploratory research, we would like to grasp a better understanding of what kinds of needs and expectations consumers may have for the products within this market so that we may understand how the cotton industry is addressing these needs.

We found out through our research that not many people know about the efforts being made to enhance cotton to be a performance-ready fabric and that fit and comfort are two of the most important factors consumers consider when purchasing athletic wear.

Format
Conference Proceeding
Publication Date
2019-04-09
Contributor(s)
Faculty Mentor
Mourad
Subject
  • Fashion Business
Community
Division of Research and Sponsored Programs
Modified Abstract

MERCH-

The focus of our research is to examine the athletic wear and athleisure market and evaluate the effectiveness of recent technological advancements within the cotton industry to rise as a top competitor in this market. Through our efforts to investigate the needs and wants of consumers within this market, we found that rather than fabric content being a main focus, the consumers are more focused on the way the garments fit and they are also uneducated on the advances of technologies for cotton performance fabrics.

Download full text 280.25KB
  • Facebook
  • Linkedin
  • Twitter
  • Pinterest
  • Email
Open Access Kent State
University Libraries

Street Address

1125 Risman Dr.
Kent, OH 44242

Mailing Address

P.O. Box 5190
Kent, OH 44242-0001

Contact Us

  • oaks [at] kent [dot] edu

Quick Links

  • About
  • Frequently Asked Questions
  • Rights and Reuse

Information

  • Accessibility
  • Annual Security Reports
  • Emergency Information
  • For Our Alumni
  • For the Media
  • Health Services
  • Jobs & Employment
  • May 4th, 50th Commemoration
  • Privacy Statement
  • Website Feedback
Kent State University Home
© 2021 Kent State University All rights reserved.