During this project, our group collaborated with merchandising student's business plan and created a collection that is cotton rich. The collection utilizes technologies in ways that everyday people can wear all of the time. Going into this project we looked at our target customer and thought of the best way to integrate our customer into technology options and giving her something that she would be comfortable with which was laser cutting. A sustainable factor implemented was being able to create a wool coat that cotton rich. Though proved a more difficult task than realized at first it was possible. The designers focus was to not forget about a customer whom people are familiar with and a woman who can still take advantage of the new technologies that life has the offer but also stay true to who she is.