The purpose of this project was to create garments based on the idea that there are limited options for Muslim women in athleisure wear. We wanted to make a collection that was modest, but still full of color with a fashionable style and print. Due to the collection being made for Cotton Works, the majority fiber for our fabric is cotton. Our collections’ fabric is comprised of cotton spandex, cotton fleece, and cotton ribbed knit. Our chosen brand for the collection was Heartbeat Lifestylewear. The style lines in our garments revolved around the idea of the heartbeat and the curved and straight lines it can make. We incorporated this into the pullovers’ kangaroo pocket, and elastic joggers, the high-waisted leggings, and in the high-necked hoodie jacket. Since our collection is catering to modesty, comfort is of utmost importance. Therefore, silhouettes are loose, airy, and feature longer hems.
The few competitors that exist lack variation and color, much like Nike’s Pro-Hijab. We are looking to change that with our collection that features pinks and yellows in order to add a touch of femininity, as well as a floral print to stand out, all while keeping in mind our target market who enjoys “sustainable, bright colorful clothing and the idea of women empowerment” (Heartbeat Lifestylewear). Our collection is geared toward the colder seasons, so we wanted our customer to be warm enough when they are working out outside rather than indoors. That is why we picked Fleece for our hoodie and pullover.
Dr. Ja Young Hwang
Our colorful and modest cotton fabric collection for Cotton Works has garments that are geared to Muslim women due to a gap in the market for fashionable active wear for Muslims as everything created for them has been limited to neutral colors. Silhouettes include high necks, modern Hijab wraps and hoodies, as well as long sleeves, leggings, joggers, sweatpants, elastic, and hidden pockets for functionality and comfort when exercising. Style lines and details focus around the heart and the Heartbeat Lifestylewear logo. The colors chosen were pink gray and yellow, so the collection would be bright but not overwhelming. With these silhouettes we also wanted to include women of other nationalities, so the garments can still be styled in a way that would also be suitable for them.
Parkhurst, A., Sidiqi, O., & VanderHart, M. (2019). Heartbeat Lifestylewear. https://oaks.kent.edu/node/7882
Parkhurst, Alysha, Oriena Sidiqi, and Madelynn VanderHart. 2019. “Heartbeat Lifestylewear”. https://oaks.kent.edu/node/7882.
Parkhurst, A., O. Sidiqi, and M. VanderHart. Heartbeat Lifestylewear. 9 Apr. 2019, https://oaks.kent.edu/node/7882.