Quantitative Assessment of Consumer Resonance With Respect to Responsibly-Sourced Cotton Initiatives

Division of Research and Sponsored Programs
Author(s)
Abstract

MERCH

This research focuses on examining consumers awareness, perception, and resonance towards responsibly-sourced cotton initiatives across the demographic scope of fashion consumers.

After relevant exploratory literature research, content analysis of online articles relating to sustainable sourcing was conducted, and a subsequent online survey administered.

The data were then analyzed, giving rise to several conclusions. Consumers have moderate awareness of responsibly-sourced cotton initiatives, and this awareness correlates with a positive notion of trust. Additionally, consumers are most sensitive to quality, price, and environmental impact (in that order). Lastly, there exist surprisingly few differences in priority and likelihood of purchasing between younger and older generational cohorts.
Format
Conference Proceeding
Publication Date
2019-04-09
Contributor(s)
Faculty Mentor
Dr. Mourad
Subject
Community
Division of Research and Sponsored Programs
Modified Abstract

MERCH

This research focuses on examining consumers awareness, perception, and resonance towards responsibly-sourced cotton initiatives across the demographic scope of fashion consumers.

After relevant exploratory literature research, content analysis of online articles relating to sustainable sourcing was conducted, and a subsequent online survey administered.

The data were then analyzed, giving rise to several conclusions. Consumers have moderate awareness of responsibly-sourced cotton initiatives, and this awareness correlates with a positive notion of trust. Additionally, consumers are most sensitive to quality, price, and environmental impact (in that order). Lastly, there exist surprisingly few differences in priority and likelihood of purchasing between younger and older generational cohorts.
Permalink https://oaks.kent.edu/ugresearch/2019/quantitative-assessment-consumer-resonance-respect-responsibly-sourced-cotton
Shafer, A., & Butera, T. (2019). Quantitative Assessment of Consumer Resonance With Respect to Responsibly-Sourced Cotton Initiatives (1–). https://oaks.kent.edu/node/7908
Shafer, Andrew, and Tori Butera. 2019. “Quantitative Assessment of Consumer Resonance With Respect to Responsibly-Sourced Cotton Initiatives”. https://oaks.kent.edu/node/7908.
Shafer, Andrew, and Tori Butera. Quantitative Assessment of Consumer Resonance With Respect to Responsibly-Sourced Cotton Initiatives. 9 Apr. 2019, https://oaks.kent.edu/node/7908.