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| Abstract |
By investigating consumer perception toward athleisure wear and the industry’s current offerings we were able to develop a deeper understanding of how cotton can improve a growing sector. First, we researched cotton fiber improvements in technology and how these advancements had application to the athleisure market. By analyzing online comments left on various social media platforms, we were able to grasp a general idea of how consumers feel about what is currently available in the athleisure industry. From there we formulated a survey that was designed to dive deeper into consumer shopping habits and how cotton can be integrated into what shoppers are already buying and looking at in stores. The survey was distributed to students and faculty members at Kent State University and a few other consumers that we reached via multiple forms of social media. The collected data was then analyzed and compared to online comments to even further our understanding of the industry and how exactly cotton can improve and prove to be a worthy investment for the athleisure market.
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| Contributor(s) |
Faculty Mentor
Hyun Jonghan |
| Modified Abstract |
Studying consumer takes on athleisure offerings we were able to develop a deeper understanding of how cotton can improve a growing sector. We researched cotton fiber improvements in technology and how these advancements can be applied to the athleisure market. Investigating comments left on multiple online products and fashion blogs, a general idea of how consumers felt about the athleisure industry. We designed a survey to dive deeper into consumers and cotton integration into the industry. The survey was distributed to students and faculty at Kent State University and other consumers. The collected data was then analyzed and compared to consumer comments. |
| Permalink | https://oaks.kent.edu/ugresearch/2020/fashion-merchandising/cotton-athleisure-market |
Lockett-Palmer, A., Johnson, L., & Fresty, J. (n.d.). Cotton in the Athleisure Market (1–). https://oaks.kent.edu/node/10218
Lockett-Palmer, Ayinde, Latrice Johnson, and Jacob Fresty. n.d. “Cotton in the Athleisure Market”. https://oaks.kent.edu/node/10218.
Lockett-Palmer, Ayinde, et al. Cotton in the Athleisure Market. https://oaks.kent.edu/node/10218.