Our project’s main focus was to research the usage of cotton in the athleisure market. It was concentrated on informing consumers about cotton therefore making it more accessible to consumers. While researching, it was found that switching from synthetics to cotton would reduce waste and the global carbon footprint. It also has shown that cotton clothing will help sustain the fashion industry longer. The biggest disconnect was consumers not being informed about advanced cotton which is constantly evolving. While synthetics fabrics are still the prominent and most used in fast fashion today, advances in cotton will eventually lead to innovation in athleisure. We found that customers are open to learning and using cotton therefore validating our hypothesis and supporting the evidence we used for research.