This research project focuses on examining consumer perception of cotton versus synthetic fibers in clothing items. Interfiber competition is a prominent issue within the textile industry, especially between the previously mentioned fibers. After conducting exploratory research, a content analysis was executed and a subsequent online survey was distributed to understand consumer opinion regarding cotton and synthetic fibers. Through our research, we learned that consumers are aware of the different textiles used to make their clothing and the majority of them look at the care label before they purchase an item. We also found consumers are highly responsive to the price, quality, and comfort of clothing items. Additionally, we discovered that consumers perceive cotton as being both higher price and higher quality than synthetic fibers.