Through market research we found an increase in demand for sustainable products specifically within the fashion industry. Our goal for this research was to figure out what consumers value when shopping for products and how the industry can change their production methods to fit these consumer demands. By gathering commentary from multiple social media platforms we were able to see first hand what the consumer views as a positive or negative in regards to sustainable fashion. We conducted a survey which was then sent out to multiple people to gain a more in-depth analysis on this topic.