Sustainability in the Fashion Industry 
Author(s)
Abstract
Through market research we found an increase in demand for sustainable products specifically within the fashion industry. Our primary research goal was to assess consumers’ perceptions and concerns with sustainability issues relevant to cotton. Through a priori coding we were able to determine what consumers value when shopping for products and how the industry can change their production methods to fit these consumer demands. The majority of our target population includes the Millennial generation. We found comments from social media platforms including Instagram, Facebook and YouTube which concludes 75 comments total. By gathering commentary from multiple social media platforms, we were able to see first-hand what the consumer views as a positive or negative factor in regard to sustainable fashion. We conducted a survey which was then sent out to other college students, as well as followers on our social media platforms. From our data analysis, we conclude that consumers are looking for brands that are trusting and transparent with their consumer base, and actually going to make a change to become more sustainable in the future.
Format
Conference Proceeding
Contributor(s)
Faculty Mentor
Ellie Cho
Modified Abstract

Through market research we found an increase in demand for sustainable products specifically within the fashion industry. Our goal for this research was to figure out what consumers value when shopping for products and how the industry can change their production methods to fit these consumer demands. By gathering commentary from multiple social media platforms we were able to see first hand what the consumer views as a positive or negative in regards to sustainable fashion. We conducted a survey which was then sent out to multiple people to gain a more in-depth analysis on this topic.
Permalink https://oaks.kent.edu/ugresearch/2020/fashion-merchandising/sustainability-fashion-industry
Sevco, N., & Esswein, A. (n.d.). Sustainability in the Fashion Industry  (1–). https://oaks.kent.edu/node/10344
Sevco, Nicole, and Amanda Esswein. n.d. “Sustainability in the Fashion Industry ”. https://oaks.kent.edu/node/10344.
Sevco, Nicole, and Amanda Esswein. Sustainability in the Fashion Industry . https://oaks.kent.edu/node/10344.