This study focused on consumer perceptions and preferences of cotton athleisure and what elements would lead a consumer to purchase cotton athleisure. After thorough research, it can be determined that consumers are open to purchasing cotton athleisure. According to the results, consumers enjoy the fit aspect of cotton
athleisure along with the comfort and style. While athleisure garments are not meant to withstand vigorous exercise programs and wear, consumers are concerned about the garments’ durability, even as an athleisure piece.