This study examines the symbolic fashion practices among Indonesian domestic helpers to resolve acculturative stress and identity conflicts in Hong Kong. We adopted a qualitative research approach and conducted 15 in-depth interviews. Our findings revealed that the domestic helpers developed different fashion practices to a) liberate from home culture, b) reconnect to home and religious identity, c) manage private and public identities at work, and d) relieve from stress at work. This study contributes to offer a cross-cultural perspective of how migrant workers experienced and negotiated their conflicting identities with their fashion choices, drawing new insights into fashion acculturation experiences and market segmentation.
🏆 Early Career Award