Megehee, C., & Spake, D. (2012). Consumer enactments of archetypes using luxury brands. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2011.10.009
Megehee, Carol, and Deborah Spake. 2012. “Consumer Enactments of Archetypes Using Luxury Brands”. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2011.10.009.
Megehee, C., and D. Spake. Consumer Enactments of Archetypes Using Luxury Brands. Journal of Business Research, 1 Oct. 2012, doi:10.1016/j.jbusres.2011.10.009.