Grounded in the dichotomous achievement goal framework, this study examined the utility of achievement goal orientations to predict sport involvement and perceived benefits (social, intellectual, and fitness) associated with participation in three college recreational sport programs: group fitness, intramural sport, and sport clubs. A questionnaire, based on the Task and Ego Orientation in Sport Questionnaire (TEOSQ) and Quality and Importance of Recreational Services (QIRS) perceived benefit scale, was administered to recreational sport participants (n = 1,564) at a single institution. A mixture model was proposed and tested, for whichtask orientation was found to positively predict sport involvement and perceived benefits of involvement, while ego orientation only predicted sport involvement. Sport involvement was found to positively predict perceived benefits of involvement. Implications for sport practitioners include task goal orientation enhancement within sport offerings and increased involvement opportunities, while theoretical implications can guide future achievement goal research within the sport domain.