The Journal of SPORT is a student run journal that utilizes a peer mentorship process to accept and review articles covering a wide variety of topics in the sport industry. For more information 'click' the About This Journal link to left. Vol 4 No 2 (2015) Full Issue PDF Journal of SPORT Volume 4 Issue 2 2015 Journal of SPORT, Journal of Articles PDF Culturally Insensitive Athletic Mascots: Do Future Leaders in Sport Care Rickabaugh, Timothy E;Rickabaugh, Eric W PDF Creation and Instruction of a Coach-Implemented Mental Periodization Plan Stonecypher, Joe;Leitzelar, Brianna;Judge, Lawrence W PDF Understanding college females’ intrinsic motives for physical activity: A qualitative comparison between athletes and non-athletes Cronon, Haley;Biber, David;Czech, Daniel PDF An Analysis of the Factors and Marketing Techniques Affecting Attendance at NCAA Division I Women’s Basketball Games Martinson, David;Schneider, Ray;McCullough, Brian