For this case study our group found a missing niche within the market. Students, college town, young adults are beating the social norms. We came up with a business that uses street styled athleisure wear to create a unisex retail store.
PIECE X PEACE was formed from the idea of having an item of clothing and create a sense of equality or bond between males and females. Our clothing will be relaxed and comfortable for both genders to get a workout in, wear to work, or just to tackle daily life! Men will be able to maintain there gender and women can rock that same styles and silhouettes or even dress it up.
“To offer gender-neutral, multi-functional, high quality, timelessly designed fashion streetwear
brought to our customers at a reasonable price while leading the way for socially conscious
“Bringing peace into the world one piece of clothing at a time.”