Is fashion important to fitness participants? In recent years the trend of athletic wear as fashion called athleisure has become increasingly popular. There has also been an emphasis on health and fitness awareness. In a survey distributed to local Kent students and residents, we found that fitness is something that people are involved in quite regularly. Thirty-seven percent of respondents said they attended group fitness classes multiple times a week, twenty-three percent responded that they attend fitness classes at least once a week, and fifteen percent said they attended at least once a month. These findings suggest that people are working out consistently and often. In our survey we also asked respondents how important fashion is to them in fitness. A majority (sixty-two percent) said they care to some extent about fashion when working out. Twenty-six percent of respondents said they care a lot about fashion in relation to fitness. That means eighty-eight percent of respondents care in some degree what they wear and how they look while working out which shows that there is a market for fashionable athletic wear. Going back to the athleisure trend, we were also curious to see how often people wear their athletic wear outside of fitness activities. We asked how likely respondents were to wear athleisure in their daily lives outside of fitness. Thirty-one percent said they wear the trend in their everyday wardrobe. Fifty-three percent said they wear the trend in their daily lives at least part of the time.
2 minute video (commercial), information booklet, & sample garment