Throughout the 20^th century, consumers have preferred cotton over any other synthetic fiber. Previously, cotton was the number one choice for apparel manufacturing, but recently synthetics have become increasingly popular.

Cotton’s ability to control moisture, insulate, and provide comfortability makes it a favorite over synthetics. It also holds a good reputation because it is natural and can be grown as an organic fiber. Previously, cotton was the fiber of choice for many consumers but now we need to research what fiber the newer generation prefers. It is important to know what fiber consumers are more drawn to in the 21st century so that manufacturers can make garments that fulfill the needs of the customers. Our goal is to analyze consumers’ perception of fabrics that contain cotton and synthetic fibers and interpret which one consumers more open to. To accomplish our goal, we will gather comments and reviews about what consumers feel are advantages and disadvantages of cotton and synthetic based on their own personal experiences, and their knowledge. As a result, we will have a better understanding of consumer preferences and why they may or may not prefer cotton over synthetics.