During the course of our research, our goal was to determine three things: (1.) which factor was the most important to respondents when making apparel purchase decisions, (2.) if fabric content is an important factor when respondents purchase clothes, and (3.) which fabric content (natural/synthetic) do they prefer. To determine this, we collected customer reviews on natural and synthetic fabrics as well as creating and distributing a survey. We collected the results and investigated the data. At the conclusion of our research, three things were determined. First, we concluded that fit is the most important factor to consumers when making purchase decisions. According to our survey, 37.14% of respondents said fit was the most important factor to them when buying clothes. Second, we concluded that the majority of consumers do in fact look at the fabric content of a garment before purchasing it. 77.14% of respondents claimed they look at the fabric content before making purchasing decisions compared to the 22.86% who claimed they did not. Lastly, we were able to conclude that most consumers prefer natural fabrics such as cotton, wool and hemp versus synthetic fabrics such as polyester and spandex. Our data showed that 85.71% of respondents prefer natural fabrics while 14.29% prefer synthetic fabrics. Overall, people care about the fabric content before purchasing garments in which they prefer natural fibers compared to synthetic fibers mainly because of the fit and comfort.