In this research project we conducted studies to analyze the difference, awareness, and usage of natural cotton vs genetically engineered cotton. We conducted this study by researching and analyzing the difference in harvest and growth tactics between the two. We wanted to be able to understand what consumers know; what they don’t know, and what they should know, in order to further our research. We searched multiple social media platforms to collect comments about cotton fibers. We made a content analysis chart to separate our comments to see more accurately our results. We then conducted a survey to gain a closer population of answers. College students and professionals were our main respondents. We asked more in depth questions, to find answers to how our consumers perceive natural cotton fibers vs. genetically engineered cotton fibers. After this study, we found that consumers are most concerned with sustainability.