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Abstract | From Cradle to Grave is a study of the life cycle of apparel, but more specifically of the fast fashion industry and its detrimental effects. The primary goal of this research is to analyze the thought processes behind consumers garment purchasing and disposal habits. This will serve as a means of determining whether better knowledge will alter how the life cycle operates and ultimately become more sustainable for the environment and industry. In the beginning stages of our research we analyzed scholarly articles and journals in order to study current findings on apparel consumption and its effects on the environment and factory workers. This later helped us determine that the white space existed in consumer knowledge and awareness. A content analysis was then conducted, with the content coming from comments on YouTube videos and posts made on social platforms. Through this, we were able to determine that consumers view much of the fast fashion industry as negative. Lastly, a survey was distributed through our own personal social platforms where it received over 50 responses. The responses showed that half of respondents were aware of the negative impact fast fashion has, while the rest were not aware. Consumers made apparel purchases for various reasons, but hardly any made purchases based on sustainability or being ethically made. |
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Contributor(s) | Faculty Mentor Ellie Cho |
Modified Abstract | This is a study of the fast fashion industry and its detrimental effects. The primary goal is to analyze the thought processes behind consumers garment purchasing and disposal habits. In the beginning we analyzed scholarly articles and journals in order to study current findings on apparel consumption and its effects on the environment and factory workers. This later helped us determine that the white space existed in consumer knowledge and awareness. A content analysis was then conducted, which showed that consumers view much of the fast fashion industry as negative. Lastly, a survey was distributed through our own personal social platforms. The responses showed consumers made apparel purchases for various reasons, but hardly any made purchases based on sustainability or being ethically made. |
Permalink | https://oaks.kent.edu/ugresearch/2020/fashion-merchandising/cradle-grave-apparel-lifecycle |
From Cradle to Grave: The Apparel Lifecycle
Hujar, M., & Crawford, K. (n.d.). From Cradle to Grave: The Apparel Lifecycle (1–). https://oaks.kent.edu/node/10261
Hujar, Montgomery, and Kiara Crawford. n.d. “From Cradle to Grave: The Apparel Lifecycle”. https://oaks.kent.edu/node/10261.
Hujar, Montgomery, and Kiara Crawford. From Cradle to Grave: The Apparel Lifecycle. https://oaks.kent.edu/node/10261.