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An Examination of the Validity of an Adapted Brief Black Media Measures Questionnaires

Author(s)
Abstract
Background: The representation of Black women in the media has notoriously changed throughout the years (Griffin, 2014). Many stereotypical media messages of Black women have strong negative undertones. These messages can greatly impact Black adolescent girls, as images may influence their development of self. Therefore, the purpose of the study was to examine the validity of using an adapted Brief Black Media Measures Questionnaire in a sample of Black adolescent girls. Method: As part of a larger study that utilized a culturally-infused stress and anxiety intervention, we collected data from 201 urban Black adolescent girls. We assessed the frequency, appraisal, and identification of stereotypical images of Black women by administering an adapted Brief Black Media Measures Questionnaire (BBMMQ). This validated questionnaire was adapted to include more modern images of Black women as well as more simplified questions. Results: The factorability of the 9 items BBMQ was examined. Skewness and kurtosis values were acceptable, indicating data were normally distributed. An exploratory factor analysis revealed 3 Factors, which is expected given that three stereotypical images of Black women: promiscuous, angry and caretaker are used in the original measure. Conclusion: Our findings support the validity of the adapted BBMQ in a sample of urban Black adolescent girls. Future research should explore utilizing the adapted BBMQ in national samples of Black adolescent girls.
Format
Conference Proceeding
Contributor(s)
Faculty Mentor
Angela Neal-Barnett
Modified Abstract

Many stereotypical media messages of Black women have strong negative undertones.These messages can greatly impact Black adolescent girls, as images may influence their development of self. The purpose of the study was to examine the validity of using an adapted Brief Black Media Measures Questionnaire (BBMMQ) in a sample of Black adolescent girls. We assessed the frequency, appraisal, and identification of the stereotypical images of Black women by administering an adapted BBMMQ to Black adolescent girls (n=26). An exploratory factor analysis revealed 3 Factors, which is expected given that three stereotypical images of Black women: promiscuous, angry and caretaker are used in the original measure. Future research should explore utilizing the adapted BBMQ in national samples of Black adolescent girls.

Permalinkhttps://oaks.kent.edu/ugresearch/2020/psychology/examination-validity-adapted-brief-black-media-measures-questionnaires
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Clemons, K., Caron, M., Jean, E., & Somerville, K. (n.d.). An Examination of the Validity of an Adapted Brief Black Media Measures Questionnaires. Retrieved https://oaks.kent.edu/node/10182
Clemons, K., M. Caron, E. Jean, and K. Somerville. An Examination of the Validity of an Adapted Brief Black Media Measures Questionnaires. https://oaks.kent.edu/node/10182.
Clemons, Kai, et al. An Examination of the Validity of an Adapted Brief Black Media Measures Questionnaires. https://oaks.kent.edu/node/10182.