When walking around campus, students are bombarded with information at every turn. There are multiple signs for clubs, flyers on public health, and screens with event information. It is easy for infographics on a wall to be discarded due to poor design. To make sense of this abundance of information, students typically focus on the clearest or most appealing information sources. When not properly thought through, information designs may become busy and confusing. The solution is to focus on the user and tailoring the design to fit those users. By looking at key details in the design, readability and interest can be expanded to offer a clearer and more recognizable final product. Color, typography, and composition are all important considerations when going through the design process. In this project, we wanted to see how each detail of the design affected the user response. Multiple information designs were made, with each either succeeding or failing in each of the three design principles. By allowing users to provide feedback, we were able to prove the importance of the principles and their role in well thought out design. This primary
research is encouraging in support of this idea. However, more research and a larger sample size that is more representative of the general population will be necessary for the future to further decide the effectiveness of the design principles.