This research revolves around the idea of athletic wear. Athletic wear is currently dominated by the synthetic fiber world, which is slowly deteriorating our oceans and environment. This project explores the idea of incorporating cotton into our athletic apparel to better catalyze the theme of sustainability in the fashion industry and to overall reduce the carbon footprint that the athleisure market currently has. I have assessed how consumers feel about athleisure products that are cotton-based or 100% cotton via a content analysis method. Research was conducted based on various athletic apparel brands’ websites, and the comments that consumers left on cotton-based products. A survey was also executed to explore what consumers generally look for out of their athletic apparel, to see if the two correlate. The data collected was then analyzed to answer the research question of “What are consumers’ main benefits and drawbacks with cotton-based athletic apparel?” As results showed, the top qualities that consumers found in cotton-based athletic apparel are the same qualities that consumers look for in their athletic apparel. Overall, this research proves that cotton is an excellent addition to athleticwear and would give a more sustainable approach to the increasingly popular athleisure industry, without compromising the attributes that are most important to consumers.