The purpose of this research is to determine if there is a relationship between the usage of electronic nicotine delivery systems (ENDS) among late adolescents and young adults and how these products are being marketed to the users. ENDS products include items such as electronic cigarettes, vape pens, and e-hookahs. The survey resulted in the majority of the participants stating that they were not often influenced by the ENDS product’s marketing. Instead, family and friends who use the products or appealing flavors were more influential in their decision to use.