From the book:

"Many years of practical knowledge of typography were the inspiration of this type book. While the purpose of these pages is to acquaint our clients with the various styles of type we carry, the main object is to show the exact adaptability of the different faces for their proper use. The arrangement of these type pages also helps to judge, by comparison, the sizes and color value of each series.

This book will aid many of our patrons to visualize beforehand what effects they desire-·what impression they want to create; in what atmosphere they wish to envelop their words -and leave to us the production of these ideas in type. Others can suggest the series they prefer, or indicate exactly what shall be done.

In every case, it is our practice- now our precious repute- to satisfy with results.

By the use of the loose-leaf method, this book will always be kept up to date, as we propose to supply you with additional pages of all new types which we may add in the future."