The typography of advertisements that pay

School of Visual Communication Design, School of Media and Journalism
Author(s)
Abstract

This book serves as a guide to businesses regarding effective advertising through the decisive use of type choice. Examples of type specimens are combined with layout and design principles to illustrate how the right type can enhance the focus of an advertisement.
Format
Book
Identifier(s)
https://hdl.handle.net/2027/dul1.ark:/13960/t5fb5bs5d
Publication Date
1917
Publisher
D. Appleton and Company
Place of Publication
New York
Extent
xvi, 282 pages : illustrations ; 20 cm
Contributor(s)
Manuscript Arrangement
Prof. George Burton Hotchkiss
Keywords
Rights
http://rightsstatements.org/vocab/NoC-US/1.0/
Community
School of Visual Communication Design
School of Media and Journalism
Alternative Title
The typography of advertisements that pay; how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction
Permalink https://oaks.kent.edu/vcdtype/ksu-holdings-available-other-digital-platforms/typography-advertisements-pay
Farrar, G. (1917). The typography of advertisements that pay (1–). https://doi.org/https://hdl.handle.net/2027/dul1.ark:/13960/t5fb5bs5d
Farrar, Gilbert. 1917. “The Typography of Advertisements That Pay”. https://doi.org/https://hdl.handle.net/2027/dul1.ark:/13960/t5fb5bs5d.
Farrar, Gilbert. The Typography of Advertisements That Pay. 1917, https://doi.org/https://hdl.handle.net/2027/dul1.ark:/13960/t5fb5bs5d.