The purpose of this project was to develop a new look for raingear utilizing Storm Denim and Storm Cotton. Raingear and the outdoor apparel industry are dominated by synthetics because they can wick away moisture from the body and prevent the absorption of external water (Prudeng, 2017). Although effective, synthetic material tend to make garments stiff and unbreathable and causes raingear to utilize function over form. Traditional outdoor gear companies spend years developing technically superior products, but these strides in innovation don’t appeal to all markets. There is a large gap in the markets for raingear that appeals to the on to go customer that wants to be stylish as well as shielded from the rain, rather than look like they are ready to climb a mountain. Advances in technology can assist in finding a solution to raingear’s unfashionable tendencies. Innovations in textile technologies have expanded the versatility of cotton. Over the past decade, advances in the textile chemistries such as Storm Denim and Storm Cotton has allowed cotton to make advances in the outdoor apparel category (Prudeng, 2017).

The technological advances of cotton have allowed for new styles of raingear to be possible. Storm Denim and Storm Cotton have created the ability to have garment that are both functional and fashionable. The main goal of the collection was to create a new normal for the on the go, stylish customer caught in the rain.