The purpose of this collection was to provide sustainable and functional workwear for men and women. It was essential to include several features that would make laborers day-to-day tasks easier. This collection reinvents monotonous uniforms into a unique utilitarian wardrobe. The design process began with researching different brand proposals made by merchandising students. The brand, Denim Remixed created by merchandising students consisting of a target market, ethical strategy, and a purpose for the mission statement to follow. Denim Remixed centers around sustainable practices in denim clothing by cutting out harmful chemicals used during the regular production of denim, while offering a fuse of fashion and technology with laser cutting, digital printing and embroidery design using cotton based fabrics. Expanding on this proposal, our focus became functionality and workwear. This is important for us because there are so many blue collar jobs and so few clothing that helps to accommodate these consumers and aids them in their day to day life. Our inspiration concentrates on machinery based occupations, such as avionic mechanics, vehicle mechanics, heavy machinery workers, sawmill workers, and create gender neutral practical applications. The target market for this collection consists of blue collar men and women of all ages. The following step we took was getting to know our audience. We interviewed aircraft workers who fit into our target market and asked them questions about their desired features in their uniforms, and wear and tear. Key information after this consultation was the needs for longevity of design, storage features, ventilation, and performance. Based off these concerns, we decided to incorporate pockets, laser cutting for ventilation, and adjustable elements for this capsule collection.

For this collection, we have a total three looks, each with storage, ventilation and performance features that are fulfilled for our client. With our business plan’s main focus on denim, we incorporated denim as our primary fabric choice.

Look one is a denim jacket, alternative seam t-shirt and denim shorts. The denim jacket is made out of 100% cotton and features laser cutting on the back yoke and a removable storage bag. We choose yellow for this jacket as a safety feature for the worker when going outside so that they are easily visible from a distance. It also has snaps for the front closure to easily slide in and out of. The bag is detachable and is designed to go on either side of the jacket for the wearers preference. The t-shirt is 100% cotton and features an inseam pocket on the front left side for storage for everyday items. The shorts are 100% cotton and feature larger back pockets and a tab for a radio on both sides of the waistband.

The second look’s top is a 9 ounce Cone Mills Denim in mint green and a single knit for the bottom portion featuring a digital star print. Denim was picked because of its longevity and durability for workwear. The single knit is useful for day-to day tasks on the job. The third look’s bottoms are a knit work short. The fabric choice is a knit denim so as to have more comfort,stretch, and have the durability qualities of denim. The look features hardware such as straps for the detachable pouch, jean buttons to connect the straps to the bag,and for button flaps to remove the bag from the top, buckles to be able to wear the pouch bag, a zipper to close the pouch bag, eyelets, drawcord and drawcord stoppers for the waistband. This hardware was chosen for functionality and accessibility to make day-to-day work tasks easier. Storage features that were chosen are a detachable pouch and deep pockets in the work shorts to hold necessary tools for a post. For easy access, we have implemented the detachable pouch around the waist and the shorts bottoms slit pockets on the sides. The slit pockets are also able to hold a walkie so that the wearer can be hands free. The functionality is to be able to carry all of your tools to make the work day more effective and efficient. Ventilation was also an important element in the look as well. The shirts front closures is a placket of easy to use magnetic snaps that can be undone to ventilate the wearer. The Tech Style lab was used for a digital print of the star pattern on to the single knit.

The detachable pouch is adjustable so as to be taken on and off as well as positioning for the wearer’s preference. The third look consists of a 100% cotton denim overall and a durable lightweight cotton work shirt. The overalls use a 12.5 oz medium weight cotton denim for durability and longevity. Also utilizing a natural fiber makes a more breathable clothing. The lightweight shirting makes for a breathable shirting that easy to wear and wash. The overalls feature gunmetal hardware in the form of jean buttons, snaps, and rivets. All of this hardware will help to reinforce the clothing so that it will have a longer durability. There will also feature snaps on the hem of the pants to create a more form-fitting pant leg that could fit inside a boot. The workshirt features magnetic snaps closure near the neck so that the wearer can easily open the shirt while working to quickly ventilate. The sleeves will also have a placket with snap closures going up past the elbow for an easily rolled sleeve cuff. The shirt will also feature a large pocket on the front of the shirt for easy storage of personal items such as money, phone, etc. The overalls also feature two large pockets on the front bib. The pants of the overalls contain slanted pockets for large storage in the front. In the back, there are embroidered back jean pockets. On the right-hand side there will feature a strap and reinforced jean pockets to place a radio or tools within easy reach.The knees of the overalls will also have a slot for industrial knee pads. This look is functional without being unattractive.

The purpose of these designs and collection were created for a unique, functional work-wear ulitarianian collection. These looks make day-to-day tasks easier for the wearer with storage, ventilation and adjustable settings. Technology with laser cutting, digital printing, and embroidery were used for a fashion forward, blue collar work-wear individual.