Improving Underrepresented Student Representation in Programs Offered by Kent State University's Office of Student Research
  1. Open Access Kent State
  2. Conferences & Events
  3. Undergraduate Research Symposium
  4. 2020 - Kent State University Undergraduate Symposium on Research, Scholarship and Creative Activity
  5. Business
  6. Improving Underrepresented Student Representation in Programs Offered by Kent State University's Office of Student Research
Author(s)
Abstract

Having been founded less than four years ago, Kent State University’s Office of Student Research (OSR) is still in the process of raising program awareness among the university’s student body. The OSR’s Director, Ms. Ann Gosky, connected with our six-member Business Consulting and Practicum course group at the beginning of the spring 2020 semester. We were tasked with developing a plan to enable the OSR to more effectively reach underrepresented student demographics – including Latino/a, Hispanic, African American, international, first-generation, low-income, and/or Pell Grant eligible students – with its marketing materials, with the ultimate goal of increasing underrepresented student participation across all OSR programs. Our project consisted of two primary initiatives: 1) networking across the university to create connections through which to market the OSR’s programs to underrepresented demographics; and 2) establishing a future marketing internship position within the OSR that would involve maintaining and building upon our group’s progress with underrepresented student outreach going forward.
Format
Conference Proceeding
Contributor(s)
Faculty Mentor
Dean Porr
Modified Abstract

Founded less than four years ago, Kent State University’s Office of Student Research (OSR) is still raising program awareness among the student body. The OSR’s Director, Ms. Ann Gosky, connected with our Business Consulting and Practicum course group and asked us to develop a plan enabling the OSR to more effectively reach underrepresented student demographics – including Latino/a, Hispanic, African American, international, first-generation, low-income, and/or Pell Grant eligible students – with the goal of increasing their participation in OSR programs. Our project consisted of two initiatives: 1) networking across the university to create marketing connections for the OSR to reach underrepresented demographics; and 2) establishing a future marketing internship position within the OSR to build upon our group’s progress with underrepresented student outreach.
Permalink https://oaks.kent.edu/ugresearch/2020/business/improving-underrepresented-student-representation-programs-offered-kent
Cross, J., Boyd, L., Abraham, A., Owens, S., Panthong, P., & Moody, A. Improving Underrepresented Student Representation in Programs Offered by Kent State University’s Office of Student Research. https://oaks.kent.edu/node/10277
Cross, Jennifer, Leah Boyd, Ashur Abraham, Sam Owens, Pimnipa Panthong, and Aaron Moody. n.d. “Improving Underrepresented Student Representation in Programs Offered by Kent State University’s Office of Student Research”. https://oaks.kent.edu/node/10277.
Cross, J., L. Boyd, A. Abraham, S. Owens, P. Panthong, and A. Moody. Improving Underrepresented Student Representation in Programs Offered by Kent State University’s Office of Student Research. https://oaks.kent.edu/node/10277.