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Cotton, Consumer Clothing Disposal Habits & Biodegradability

  1. Open Access Kent State
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  4. 2020 - Kent State University Undergraduate Symposium on Research, Scholarship and Creative Activity
  5. Fashion Merchandising
  6. Cotton, Consumer Clothing Disposal Habits & Biodegradability
Author(s)
  • Rachel Bilardo Senior, Fashion Merchandising
  • Kaitlin Haag Senior, Fashion Merchandising
Abstract
The research conducted throughout our project addressed where consumers decide to dispose of their clothing after they no longer need them and what elements influence consumers approach. The conducted an expanded literature review into deep explorations and conducted a content analysis of comments relevant to our topic and a research survey through Kent State Qualtrics that was distributed to classmates, friends, family, and peers via email. The results were then analyzed. The goal of the research in its entirety was to prove that there is a need for further education of consumers on the importance of proper clothing disposal in donations to create a better environment and fast fashion industry. The results obtained herein supported the primary hypothesis that proper education of clothing donations and clothing life cycles assessments are important and influential to consumers when determining purchases. According to our content analysis, social justice and durability are the greatest concerns of the fashion industry to consumers. These issues can be improved with measures taken by industry professionals, lobbyists, and government officials to provide education on the importance of consumer choices within the fashion industry, with an emphasis on clothing life cycles.
Format
Conference Proceeding
Contributor(s)
Faculty Mentor
Ellie Cho
Modified Abstract

The research conducted throughout our project addressed where consumers decide to dispose of their clothing after they no longer need them and what elements influence consumers approach. The goal of the research in its entirety was to prove that there is a need for further education of consumers on the importance of proper clothing disposal in donations to create a better environment and fast fashion industry. According to our content analysis, social justice and durability are the greatest concerns of the fashion industry to consumers. These issues can be improved with measures taken by industry professionals, lobbyists, and government officials to provide education on the importance of consumer choices within the fashion industry, with an emphasis on clothing life cycles.

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