Over the years there has been research and studies done on various groups of fashion consumers to find out how they dispose of their clothing. The challenge with the information previously collected is, the personal views and knowledge on the fashion industry from consumers is missing. There is a lack of research on the way consumers feel about their clothing and the way they feel about how they dispose of their clothing (Lynes, Weber and Young, 2016). There is also lack of research on what consumers would do in terms of their clothing if they were given the knowledge and the option to make a change (Birtwistle and Morgan, 2009). Our studies show that consumers do not know as much as we think they do, and the fashion industry is doing a poor job of spreading awareness to its consumers. Fashion consumers agree that if they had more knowledge and more options then they would start to make a change which means business would have to follow, creating a trickle effect to a more sustainable supply chain (Birtwistle and Morgan, 2009). Our goal is to fill the gap on consumer knowledge and awareness by providing different ways to connect to consumers and spread awareness on important information throughout the fashion industry.