The objective of this research was to propose a solution to the lack of diversity in the beauty industry through the creation of a new line and marketing campaign. The researcher identified a gap in the market after researching the needs of the Black consumer in regards to marketing, shopping preferences, and product development. This research aligned with a shift in consumer needs following social unrest in 2020. Companies were put in the spotlight to speak out against social justice reform and struggled to connect authentically with consumers. As a result of the identified gap, the researcher created a skincare line and marketing strategy developed specifically for Black consumers that catered to their skincare needs in hopes to promote constructive change within the beauty industry.