The objective of this research was to propose a solution to the lack of diversity in the beauty industry through the creation of a new line and marketing campaign. The researcher identified a gap in the market after researching the needs of the Black consumer in regards to marketing, shopping preferences, and product development. This research aligned with a shift in consumer needs following social unrest in 2020. Companies were put in the spotlight to speak out against social justice reform and struggled to connect authentically with consumers. As a result of the identified gap, the researcher created a skincare line and marketing strategy developed specifically for Black consumers that catered to their skincare needs in hopes to promote constructive change within the beauty industry.
Symposium brochure page 26
Salone, O. (2021). Being black in beauty. https://oaks.kent.edu/node/16605
Salone, Onyx. 2021. “Being Black in Beauty”. https://oaks.kent.edu/node/16605.
Salone, O. Being Black in Beauty. 19 Apr. 2021, https://oaks.kent.edu/node/16605.