Abstract |
This research investigates consumers’ perceptions and habits toward clothing disposal. The study was conducted by an online survey via Qualtrics, a content analysis regarding consumer comments on resources related to the topic of clothing disposal, and extensive literature review research. After all the data was collected it was analyzed in order to come to a conclusion of each question at hand. The results indicated that consumers have a generally positive perception of clothing disposal, the main method used by consumers is donating, and if more information were available to consumers, they would be more likely to purchase planet-friendly apparel or change their choice of disposal to a more sustainable method. Lastly, there was no general difference in the method used between Generation Z and Millennials.
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Poster
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