The purpose of this study was to examine Generation Z’s perception of face coverings as fashion, exploring the new cultural norm and how the norm interacted with fashion. Specifically, the study investigated Generation Z’s relationship with face coverings, and if that relationship is influenced by fashion involvement. Overall, data from 200+ participants indicated at least a subtle positive correlation between high fashion individuals and perception of face coverings as fashion. This created an opportunity for the fashion industry to adopt face coverings as a trend, and for companies to begin offering fashionable face coverings for high fashion involvement individuals. This study added to our knowledge of how cultural shifts are adopted into fashion, and how social trends are reflected in the fashions of a time.