As society continues to evolve, African American culture is on a move to be more socially influential in the interests and habits of Generation Z African Americans. This case study was developed to address the need in the fashion marketplace for cultural and social representation that focuses on Black women and femme consumers. Months of research resulted in The Unbought Collection, a line of 8 looks designed for African American women inspired by the essence of the 1970’s Black Power movement and its muse Shirley Chisolm. The project captured the essence of Black womanhood and conjured a fashionably social dialogue. As a result, this project was selected as one of 20 winners of the 2021 Virgil Abloh-Post Modern Scholarship, supported by the Fashion Scholarship Fund.