Today, the apparel industry is one of the world’s most polluting industries with unsustainable practices continuing post-purchase. With the rise of fast fashion, young consumers are not being taught proper consumption and disposal habits despite their behaviors having huge impacts on the environment. As the lifecycle of clothing gets shorter, global textile waste and ecosystem pollution increase. Our main objective is to study consumers’ disposal habits and examine the value they perceive in more eco-friendly options, such as reusability and biodegradability of apparel products. In order to meet this objective, we conducted in-depth industry research and a content analysis of consumer behavior. Overall, this research will help aid in creating strategies that transform the current linear fashion model into a more circular, environmentally cautious industry.