Open Access Kent State (OAKS)

This study focused on consumer perceptions and preferences of cotton athleisure and what elements would lead a consumer to purchase cotton athleisure. After thorough research, it can be determined that consumers are open to purchasing cotton athleisure. According to the results, consumers enjoy the fit aspect of cotton
athleisure along with the comfort and style. While athleisure garments are not meant to withstand vigorous exercise programs and wear, consumers are concerned about the garments’ durability, even as an athleisure piece.

This research investigates consumers’ perceptions and habits toward clothing disposal. The study was conducted by an online survey via Qualtrics, a content analysis regarding consumer comments on resources related to the topic of clothing disposal, and extensive literature review research. After all the data was collected it was analyzed in order to come to a conclusion of each question at hand. The results indicated that consumers have a generally positive perception of clothing disposal, the main method used by consumers is donating, and if more information were available to consumers, they would be more likely to purchase planet-friendly apparel or change their choice of disposal to a more sustainable method. Lastly, there was no general difference in the method used between Generation Z and Millennials.

Fair Trade is dedicated to paying producers a living wage and investing in the community they live in. The organization implements strict standards for the companies they collaborate with to ensure that their producers are being treated fairly. Gucci, the Italian luxury brand, has both the prestige and influence to be successful in a collaboration with Fair Trade. Through this collaboration, Gucci x Fair Trade, a nine-piece
collection will be unveiled. Also, upon purchase, the customer will receive a QR code that will allow them exclusive access to the Fair Trade AR feature on Gucci’s official app. The feature will allow them to track their garments throughout the supply chain, learn more about Fair Trade, and how to extend the life cycle of a garment.