Consumer Perception of Cotton Sustainability

Division of Research and Sponsored Programs
Author(s)
Abstract

MERCH

Throughout our extensive research, we studied consumer perceptions of sustainable cotton apparel to better understand their level of awareness and their purchasing decisions. We found our information from literature research as well as conducting our own survey to gauge consumer perceptions. Our findings show that they have an awareness, but not extensive knowledge on the subject and they favor certain aspects of sustainable apparel over others.
Format
Conference Proceeding
Publication Date
2019-04-09
Contributor(s)
Faculty Mentor
Dr. Mourad
Subject
Community
Division of Research and Sponsored Programs
Modified Abstract

MERCH

Throughout our extensive research, we studied consumer perceptions of sustainable cotton apparel to better understand their level of awareness and their purchasing decisions. We found our information from literature research as well as conducting our own survey to gauge consumer perceptions. Our findings show that they have an awareness, but not extensive knowledge on the subject and they favor certain aspects of sustainable apparel over others.
Permalink https://oaks.kent.edu/ugresearch/2019/consumer-perception-cotton-sustainability
Kunz, E., & Moore, J. (2019). Consumer Perception of Cotton Sustainability. https://oaks.kent.edu/node/7912
Kunz, Elisabeth, and Jessica Moore. 2019. “Consumer Perception of Cotton Sustainability”. https://oaks.kent.edu/node/7912.
Kunz, E., and J. Moore. Consumer Perception of Cotton Sustainability. 9 Apr. 2019, https://oaks.kent.edu/node/7912.