| Author(s) | |
|---|---|
| Abstract |
MERCH Throughout our extensive research, we studied consumer perceptions of sustainable cotton apparel to better understand their level of awareness and their purchasing decisions. We found our information from literature research as well as conducting our own survey to gauge consumer perceptions. Our findings show that they have an awareness, but not extensive knowledge on the subject and they favor certain aspects of sustainable apparel over others. |
| Format | |
| Publication Date |
2019-04-09
|
| Contributor(s) |
Faculty Mentor
Dr. Mourad |
| Subject | |
| Community | |
| Modified Abstract |
MERCH Throughout our extensive research, we studied consumer perceptions of sustainable cotton apparel to better understand their level of awareness and their purchasing decisions. We found our information from literature research as well as conducting our own survey to gauge consumer perceptions. Our findings show that they have an awareness, but not extensive knowledge on the subject and they favor certain aspects of sustainable apparel over others. |